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Widen’s 2015 Marketing Content Tour

Content marketing is the big buzz right now and every organization is trying to figure out how much – and what kind of – effort to put against it. Because doing it right takes effort. As marketers, how do we create and curate content of high value and high interest? Content that will make people...
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Widen 2014 Year in Review

It’s been another fantastic year at Widen and we want to take this opportunity to thank our customers, partners, and the entire Widen team for helping us deliver on the Widen promise of creating enjoyable customer experiences! As we bring in the new year, we reflect on some of our proudest moments...
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14 things digital marketers can be thankful for in 2014

With the Thanksgiving holiday in America this week, we were recently asked by CMSWire to provide some insight into what digital marketers might be thankful for this year. Since it’s been a big year for Widen, our customers, and the evolution of digital marketing, we’re excited to share some...
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Digital asset management plays a starring role in 2015 marketing trends

I love Forbes marketing articles because they do a great job of spanning challenges that affect both small and enterprise businesses. In one of their recent articles, “11 marketing trends to watch for in 2015,” author Avi Dan outlined 11 areas of importance for marketers in the approaching year.  I...
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Integrity Drives Customer Satisfaction

Above all else, integrity drives customer satisfaction.  That is what we learned from a recent customer survey after running complex modeling to determine the intrinsic and extrinsic drivers of customer satisfaction.  With 359 customers reporting on our 2014 annual customer survey, the results were...