Are you researching digital asset management solutions for the 1st, 2nd or 3rd time? Whatever your experience with DAM, getting the right solution is about finding the right fit. Get the DAM Decision Toolkit for guidance in your process (no form required).
We believe DAM, as an engine for building enjoyable customer
experiences, is the foundation to the marketing technology
ecosystem. DAM represents the piece of the martech puzzle that
provides central command for deploying visual content and rich
media assets that help marketers connect with...
If you work in marketing or creative, you know what it’s like to
deal with lots of files. Between artwork, photos, videos, versions,
and approvals, things get complicated fast. As difficult as they
can be to deal with, these digital assets are key to representing
and selling your company or product....
Why is DAM for creatives such a hot topic NOW? As design and
business intersect more and more, it is be critical for creative
teams to embrace solutions like digital asset management in order
to stay productive and keep focused on doing what they do best,
which is being creative. The overarching...
Earlier this year, Elizabeth Keathley wrote a piece issued by the
DAM Foundation to help identify a DAM system. The post, What is a
DAM? The 10 Characteristics of a Digital Asset Management System,
looks to clarify what DAM systems are and are not. Later, the DAM
Foundation came out with a revised...
We recently had the opportunity to talk about DAM with fellow
Madisonians at a Smart Series seminar hosted by Suttle-Straus.
Suttle-Straus is one of Widen’s local technology and service
partners offering a full range of web-to-print and integrated
marketing services. They’re also one of the largest...