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Dec
22
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Content marketing: History and how-to from Joe Pulizzi

Last month at the annual Widen User Summit, we were lucky to have content marketing evangelist Joe Pulizzi as a keynote speaker. Pulizzi is founder of the Content Marketing Institute and author of three books, including the recent “Epic Content Marketing”. Having Pulizzi at the summit was part of...
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Demystifying Digital Asset Management

Here’s a scenario you’re probably familiar with: you open your email, review your calendar or tasks for the day, and see a note that reads “schedule meeting with team to review Digital Asset Management solutions.”  The thing is, that note has been there for months. So what’s stopping you from moving...
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New Widen whitepaper shows how digital asset management (DAM) meets the changing needs of creative agencies and outlines what agencies should look for when choosing a DAM solution

Agencies and creative teams have unique needs when it comes to DAM. This is because they’re constantly creating new files and documents, their workflows differ from agency to agency, and their teams have little time for any process outside of concepting and producing. While DAM solutions are not new...
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Getting to know Widen employees - Chris Rewey, Craig Bollig, and Brenna Hale

DAM Advisors, Customer Confidants, Clairvoyants Where is the DAM conversation headed? If you’ve ever contacted Widen, you’ve probably had the pleasure of interacting with one of our DAM Advisors, Chris, Craig or Brenna. They’re the best of the best, with a knack for making people feel comfortable...
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New Widen infographic shows why digital asset management is a critical component in the marketing technology ecosystem

We believe DAM, as an engine for building enjoyable customer experiences, is the foundation to the marketing technology ecosystem. DAM represents the piece of the martech puzzle that provides central command for deploying visual content and rich media assets that help marketers connect with...

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