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Content marketing is the big buzz right now and every organization
is trying to figure out how much – and what kind of – effort to put
against it. Because doing it right takes effort. As marketers, how
do we create and curate content of high value and high interest?
Content that will make people...
It’s been another fantastic year at Widen and we want to take this
opportunity to thank our customers, partners, and the entire Widen
team for helping us deliver on the Widen promise of creating
enjoyable customer experiences! As we bring in the new year, we
reflect on some of our proudest moments...
With the Thanksgiving holiday in America this week, we were
recently asked by CMSWire to provide some insight into what digital
marketers might be thankful for this year. Since it’s been a big
year for Widen, our customers, and the evolution of digital
marketing, we’re excited to share some...
I love Forbes marketing articles because they do a great job of
spanning challenges that affect both small and enterprise
businesses. In one of their recent articles, “11 marketing trends
to watch for in 2015,” author Avi Dan outlined 11 areas of
importance for marketers in the approaching year. I...
Above all else, integrity drives customer satisfaction. That
is what we learned from a recent customer survey after running
complex modeling to determine the intrinsic and extrinsic drivers
of customer satisfaction. With 359 customers reporting on our
2014 annual customer survey, the results were...