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Widen's 2015 Schedule of Events

We’re looking forward to a full year of fantastic events where we get to connect with other creative and marketing pros, technologists and of course, our awesome Widen customers. Check out our 2015 schedule of events and let us know if you plan on attending any of these. We would love to meet up...
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Widen’s 2015 Marketing Content Tour

Update! Want a more visual experience? Check out our lookbook from the 2015 Marketing Content Tour on SlideShare. Content marketing is the big buzz right now and every organization is trying to figure out how much – and what kind of – effort to put against it. Because doing it right takes effort. As...
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What's ahead for Widen digital asset management in 2015

We recently contributed to Jeff Lawrence’s two-part CMSWire article, titled “A Sneak Peek at DAM's Roadmap for 2015 and Beyond.” It previews some of what we’ve got cooking for 2015 and outlines our place in the DAM product landscape. In honor of this being David Letterman's last year hosting “Late...
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MARTECH is more about butterflies than unicorns

All this talk about a mythical creature relating to the role of a marketing technologist may make it seem like this role is untouchable. Fear not, being a marketing technologist is absolutely within your grasp; it’s less of a unicorn and more of a butterfly. However, this professional metamorphosis...
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Integrity Drives Customer Satisfaction

Above all else, integrity drives customer satisfaction.  That is what we learned from a recent customer survey after running complex modeling to determine the intrinsic and extrinsic drivers of customer satisfaction.  With 359 customers reporting on our 2014 annual customer survey, the results were...

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