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PART 2 Welcome to part 2 of our content management strategy series
based on our presentation at the 2015 Confab Central conference in
Minneapolis, MN. If you haven’t read it already, feel free to check
out part 1 that covers topics like identifying the characteristics
of a good digital asset...
Recently, I had the pleasure of presenting at Confab Central in
Minneapolis, MN, where I shared the stage with Corey Chimko, the
Digital Resources Coordinator at Cornell University. Cornell
utilizes Widen’s Media Collective as their digital asset management
(DAM) solution. Corey’s proficiency as a...
Guest blog post by Mary Turner, Widen graphic designer and visual
content marketing specialist Evolving technology and customer
expectations are shaping and changing the way we communicate.
Digital-age communications are creating trends around subjects,
such as customer experience, storytelling,...
PART 2 In part 1 of this series, we dove right into a
discussion about content marketing strategy, clearly defining the
term and looking at specific examples about how live events can
feed the creation of content marketing, as well as how your digital
asset management (DAM) system plays a critical...
Content marketing is no longer the next big thing. It’s here
now, and if you’re not taking advantage of it, you may be losing
out on developing relationships with customers and growing your
business. In this two-part series, we’ll be defining exactly
what content marketing is. Then we’ll dive...